Writing your resume is tough enough, but with the odds of your resume being seen by hiring managers so slim, you’ll need all the help you can get. Eventually, the job of your dreams will finally be posted and you’ll want to go the extra mile to get an interview. So now what?
Customize your resume for the position!
Sounds easy enough, but to get past the applicant tracking system (ATS), you’ll need to learn the basics of search engine optimization (SEO). SEO is how journalists and other writers get their work seen by search engines (Google, Bing, etc.). That way, their articles will display in search results. ATS’s work in the same manner. They scan your resume like a search engine and if your resume matches the search criteria, your resume will be selected as a top match. The trick is, knowing how to align your resume with the search criteria. So how do you do that?
Match their job posting requirements!
Although there are multiple methods to do that, I’ll focus on just one to get you started: Keyword optimization. Keyword optimization involves researching and selected the best keywords (hint, they are in the job posting), so that your resume is seen by the ATS. Thankfully, there is a handy free tool available that can provide information to guide you.
How TagCrowd can help
With TagCrowd, you can cut and paste the job description and requirement into the appropriate box. Under Options, next to Show Frequencies? click Yes. After a quick visualization, you’ll get a list of the top keywords used in the job posting.
Visit TagCrowd at https://tagcrowd.com/
(no compensation was paid for my recommendation)
Your next step is carefully match a few of the top keywords in your resume (I generally aim for the top 5 meaningful keywords). This can be tricky. If the job posting is written poorly, you’ll discover some of the top keywords have nothing to do with the accomplishments on your resume. You’ll have to determine if the open position will actually be a good fit for you. If it is, you may also want to see if anyone in your professional network can put your resume in front of the hiring manager’s eyes.
Just a warning, don’t get too carried away with matching all the keywords exactly. This process, known as “keyword stuffing,” will be recognized as such by the ATS and you’ll be rejected.
Nevertheless, TagCrowd can be an important tool to use in customizing your resume to get your dream job. Use it wisely and you will get that interview!